Brighton radio station approved

Area residents will be able to tune into a Brighton based radio station within the next 12 months.

An application by My Broadcasting Corporation (MBC) received approval from the Canadian Radio-television and Telecommunications Commission on Friday, May 15.

My Broadcasting President John Pole was the guest speaker at the Brighton and District Chamber of Commerce on Feburary 25.

He, and MBC vice-president Andrew Dickson are pleased with the news and hope to have the station up and running by this time next year.

Their next step is to purchase equipment and locate station space.

MBC is launching stations in Exeter in June and Kincardine in July

The company likes to locate their stations in the downtown core and employ local people. They expect to hire 5 people

MBC, transmitting on 100.9 FM, will only reach as far as Campbellford to the north, Colborne to the west and Trenton to the east.

According to the CRTC application, the new station would offer an Adult Contemporary/ Gold music format.

It will provide 104 hours of local programming per broadcast week, including 14 hours of spoken word programming, of which five hours would be devoted to local news. The company will schedule the rest of the broadcast week with syndicated programs and some programs received from other MBC stations.

How to succeed in business

In his February addresss to the Brighton Chamber, John Pole gave the four steps to grow their businesses.

Focus on getting new customers, focus on getting more for current customers, stop losing customers, and cut costs or expenses which don’t affect your ability to get and maintain customers.

The entrepreneur outlined some of the most important factors in improving retail sales.

While many retailers want to suggest that low prices are the biggest factor in sales, Pole says no.
Customer service is number one. Using Wal-Mart as an example, he pointed out that the giant store has a greeter when you arrive and numerous identifiable clerks who will help you find what you want. When you check out the cashier asks if you found everything you want.

People want to shop locally and customer service is the one thing which is most important, overriding cost differentials.

Your store has to be open when people want to shop, and you should be posting your store hours. If a potential customer comes to your store and it’s closed unexpectedly, he or she will go elsewhere.

If you have a product, promote it.

To make his point the broadcaster told about travelling three years to get hot tub supplies, when the store closest to his home sold what he needed. He didn’t know because they didn’t promote their products.

If your customers can find parking, they’ll shop – so make it easy.

Pole wasn’t ready to completely downplay price as a factor in shopping decisions. But most residents he has surveyed have stated their preference to shop locally if the price is comparable.
At the bottom of his list was the value of offering a variety of products and keeping them in stock.